The Kindness Contagion is spreading
Ten artists. One cause.
Making a difference: Ten underground artists are given a blank canvas of a blank mask. These become artworks. Statements. Stories.
Making meaning: As they work on their masks, each artist records their thoughts on three questions: why kindness counts, why masks matter and why they chose to get involved.
Evolving the thread: The original hand-painted mask is photographed or scanned and brought into the digital space where the design evolves into something new as it is remixed and remastered.
Making money: we have two artifacts: the original art-mask and the digital evolutions. The art-mask is put into a collection to be bought as a set, and the digital copies are sold online. The maker decides what they want to do with these proceeds – they can keep them or donate them to 10MIllionMasks NPC.